Seoul Design Foundation Successfully Held an Evening Party to Celebrate Opening of 2016 “Seoul’s 10 Soul” Paris Pop-up Store


From left: Designers Shin Kyu Yong, Kim Moo Hong, Kim Young Kyun, Han Hyun Min, Lee Suk Tae, Han Sang Hyuk, Kang Dong Jun, Jung Mi Sun, Lee Ju Young and Choi Moo Yeol]

The Seoul Design Foundation(CEO Lee Geun) announced on June 22 that it threw the evening party to celebrate the opening of Seoul’s 10 Soul pop-up store at LECLAIREUR, a world-famous select shop in Paris.

 A global fashion brand promotion project for Korean fashion designers, the Seoul’s 10 Soul exhibition, comprising ten internationally acknowledged Seoul Fashion Week designers, will help them become truly global star designers through some exceptional pop-up store projects in collaboration with a host of world-famous select shops and department stores.

The 10 designers for the 2016 Seoul’s 10 Soul project are Kang Dong Jun of D.GNAK, highly acclaimed both domestically and internationally; Han Sang Hyuk of HEICH ES HEICH; Lee Ju Young of RESURRECTION; Lee Suk Tae of KAAL.E.SUKTAE; Kim Moo Hong of MOOHONG; Jung Mi Sun of NOHKE; Choi Moo Yeol of VLADES, a young designer who joined the 2016 F/W Seoul Collection during the Seoul Fashion Week event; and Shin Kyu Yong of BLINDNESS. In addition, Han Hyun Min of MUNN and Kim Young Kyun of TIIKI, both of whom showcased their exceptional talents atGeneration Next, join the ranks, completing an ideal harmony between young and well-established designers.

 For six days from June 22 when the mens wear collection of Paris Fashion Week takes place, the 2016 Seoul’s 10 Soulproject will run its LECLAIREUR pop-up store to showcase Korean fashion in the European market. After the pop-up store event comes to its end, the clothing items of the Seoul’s 10 Soul designers will be sold at the LECLAIREUR shop until July 10.

 Meanwhile, the Seoul Design Foundation invited over 200 guests including many fashion experts, members of the media and VIPs to its evening party to celebrate the opening of Seoul’s 10 Soul pop-up store.

The opening party was graced with the presence of many world-famous fashion experts and journalists including Nathalie Cazeaud, executive director of MC2, France; Bosse Myhr, buyer at Selfridges, UK; Richard Johnson at Harvey Nichols; Luke Day, editor of GQ Style, UK; and Anders Madsen, editor of I-D magazine, reflecting the enhanced global status of Korean fashion.

 Nathalie Cazeaud, executive director of MC2 showroom who visited Seoul Fashion Week last season, said As I felt during my visit to Korea, K-fashion is getting advanced day by day. Its very rare and surprising to see a group of designers from the same country open an exclusive pop-up store at such a world-class fashion shop as LECLAIREUR, which gorgeously reflects ever-growing status of Korean fashion. I think K-fashion will lead the global fashion trends sometime soon not just in Korea or Europe.

 Following the Paris pop-up store this season, the Seoul Design Foundation will run its 2016 Seoul’s 10 Soul Milan pop-up store next September, when the womens wear collection of Milan Fashion Week takes place, in collaboration with big-name select shops in Milan, Italy.

image004 image003

Korean fashion designer focus: LIE SANG BONG

Internationally recognised fashion icon and one of Korea’s pioneering fashion designers, Lie Sang Bong founded his eponymous brand, LIE SANG BONG, in 1985. This entrepreneur began his career by creating couture garments for private clients at his humble atelier in Seoul. In 1993, he presented his first ready-to-wear collection, “The Reincarnation,” during SFAA collections. Recognised for its distinctive style, blending traditional influences and innovative techniques, he became quickly internationally acclaimed for his architectural collections that celebrate and enhance the feminine body. “Fashion is where art and industry converge, it allows me to combine diverse influences and personal passions including Korean poetry, calligraphy and architecture, Cubism, Bauhaus design, 1930’s Film Noir heroines, and the natural world. My garment construction is approached from an architectural perspective; silhouettes are built out from Bauhaus-influenced geometric shapes,” says Mr. Lie. Aiming at expanding his brand worldwide, LIE SANG BONG began to showing his Paris Prêt-a-Porter collections in 2002 and then has continued at Mercedes-Benz Fashion week in New York from 2014 to the present day. An influential artistic and cultural figure in South Korea, he currently is the president of CFDK (Council of Fashion Designers of Korea) and an international cultural Ambassador for the City of Seoul. Often nicknamed the “Korean McQueen”, Lie Sang Bong has dressed notable women such as Korea’s First Lady, Beyoncé, Rihanna, Lady Gaga, Rosario Dawson, Kelly Rowland, and Juliette Binoche.

Sofitel So Bangkok

Contemporarily luxurious, the Sofitel So Bangkok is an urban design hotel overlooking the lush Lumphini Park. The multi-sensory indulgence begins upon entering the 238-room hotel—a playful interpretation of the five elements of water, earth, wood, metal, and fire is incorporated throughout the public spaces and rooms alike. The centerpiece of the design is Christian Lacroix’s “The Tree of Life”. Our tip: be sure to visit the pool, which is one of the most iconic in all of Thailand.

2 North Sathorn Road
BTS Silom Line to Sala Daeng or MRT Blue Line to Lumphini
Credit card

It Happened to be a Closet

As peculiar as its name suggests: a clothing store, a café, and a mini-restaurant rolled into one. Although inside a high-end shopping mall, enter this space and you might as well be in a souk in Marrakech or in a San Francisco thrift shop. With all the retro-bohemian dresses and accessories available here, you can truly get your flower power on! The two microscopic private rooms inside are a favorite of regular patrons, but booking them can be a challenge.

622 Sukhumvit Soi 24
BTS Sukhumvit to Phrom Phong
Tue–Sun 10 am to 10 pm
Credit card
18_ It_happened_to be_a_closet_04_by_Phasin_Sudjai 18_ It_happened_to be_a_closet_05_by_Phasin_Sudjai 18_ It_happened_to be_a_closet_06_by_Phasin_Sudjai 18_ It_happened_to be_a_closet_03_by_Phasin_Sudjai 18_ It_happened_to be_a_closet_02_by_Phasin_Sudjai

Chabatik clothing shop

Few shops inside Siam Paragon have a business model that gives back to Thailand as much as this one. As soon as you step inside, you’ll feel at once that you’ve entered a new world. Surrounded by teak walls and furnishings, both traditional silks as well as modern patterns and designs line the store, all guaranteed to be “Made in Thailand”. Pick up a beautiful wall hanging to take back home or a tie for that guy who likes something different, all while knowing you’re giving back by purchasing locally handmade products.

Rama 1 Road
BTS Sukhumvit Line to Siam
Daily 10 am to 8 pm
Credit card

Greyhound cafe

This café could easily be in New York: cool, unplastered brick walls with crisp, spartan, and detail-oriented décor that you only notice on second glance. The food follows the popular Thai practice of taking traditional recipes from other countries—in this case, the US—and combining them with Thai cuisine. The slogan on the waiters’ jackets reads: “Do you like to live dangerously? Try our weekly special!”

622 Sukhumvit Road
Daily 11.30 am to 10 pm
Credit card, ec/debit card

Accademia Italiana Bangkok

Accademia Italiana Bangkok

Did we really include a fashion institute in this city guide? Yes, because  Accademia Italiana is a central spot for Bangkok’s fashion world. And you don’t need to be a student to benefit! The institute’s coffee shop is patronized by trendy students and senior fashionistas, and functions as a networking gold-mine to find out about new trends or emerging talents. The year-end graduation show is also a highly anticipated event, sponsored by Fashion TV and attended by the elite of the fashion industry.

– Complete Address: 998 Soi Sukhumvit 55, Kongtan, Vadhana, Bangkok 10110

– Telephone number +66-2-391-9103

– Website:

Opening Times:       Monday to Friday 08:00-18:00 / Saturday 10h00 – 17h00

– Public Transport: BTS Thonglor

– Price Range: $$$ Moderate to $$$$ Luxury (depends on the course)